Printer-friendly version   
Original News Release





March 23, 2006

Ministry of Health





ActNow BC is a cross-government health promotion initiative that seeks to improve the health of British Columbians by taking steps to address common risk factors and reduce chronic disease. Research has shown that inactivity, poor nutrition, overweight and obesity, tobacco use and unhealthy choices in pregnancy are the key risk factors contributing to the main chronic disease categories in B.C.


ActNow BC’s goals by 2010 are to:


ActNow BC supports schools, employers, local governments and communities to develop and promote programs that make healthy choices the easy choices for all British Columbians.


Using a best practice approach that is comprehensive, integrated and engaging to encourage small shifts in behaviour, ActNow BC will help British Columbia achieve its aim of leading North America in healthy living and physical fitness.


The initiative is led by the Ministry of Health and involves all provincial ministries as well as key external partners, including 2010 Legacies Now, the Union of BC Municipalities, the BC Recreation and Parks Association, and the BC Healthy Living Alliance.


Some of ActNow BC Programs include:


Action Schools! BC

Action Schools! BC is a physical activity and nutrition model to help teachers and administrators integrate physical activity and healthy eating in school policy.


Active Communities

Active Communities is an initiative to mobilize and support local governments, partner organizations and their community partners to increase the proportion of the population who are physically active on a regular basis in their communities. This program is a partnership with 2010 Legacies Now and the BC Recreation and Parks Association.


BC School Fruit and Vegetable Snack Program

This pilot study provides one serving of B.C.-grown fruits or vegetables two times a week to children at 10 elementary schools in the province.


Community Food Action Initiatives

These initiatives support the development and implementation of community food security plans and activities that improve access to safe, culturally acceptable, nutritionally adequate diets through a sustainable food system.


Healthy Communities Initiatives and Healthy Planning Seminars

The Union of BC Municipalities is leading these initiatives to support communities in developing healthy public policy and encourage public leaders to talk about healthy planning in their communities.

A youth and teacher oriented web-based prevention resource outlining the impacts of tobacco use and alternatives for healthy living.

A free-to-B.C.-residents online tool to help smokers quit and give them information about resources available in their region.


quitnow by phone

quitnow by phone is a confidential tobacco cessation help line available free-of-charge to residents of B.C. The service is open seven days a week, 24 hours a day, so that callers can seek help when they need it most. 1-877-455-2233.


Ministry of Education - Healthy Schools

The concept of healthy schools has emerged out of a global movement that recognizes two key ideas: healthy children are better able to learn, and schools can directly influence children’s health.


Making It Happen

This site provides a starting point for schools that are ready to engage in a host of healthy options that work for students, schools and parents.






Marisa Adair

Public Affairs Bureau

Ministry of Health

250 952-1887


For more information on government services or to subscribe to the Province’s news feeds using RSS, visit the Province’s website at