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For Immediate Release
Nov. 1, 2010

Ministry of Forests, Mines and Lands
Natural Resources Canada





VICTORIA – More than 600,000 Chinese citizens, developers and urban planners know more about the benefits of building with wood after visiting the Vancouver Pavilion at Shanghai Expo 2010, which has now concluded its six-month run.


“The Vancouver Pavilion at Expo 2010 in Shanghai provided an excellent opportunity to showcase Canadian wood products and wood construction techniques to an international audience,” said Natural Resources Canada Minister Christian Paradis. “The Government of Canada’s investment of $2.5 million allowed the pavilion to display the quality and benefits of wood-frame construction, and strengthened Canada’s position in this important market.”


“The exposure we gained was equivalent to hosting 400 trade shows on how wood-frame construction can sustainably meet China’s development needs,” said Forests, Mines and Lands Minister Pat Bell, who is currently in China leading British Columbia’s largest-ever trade mission. “It was a tremendous opportunity to promote our products and technology, and build on the market inroads we have made since 2003.”


Exit surveys indicate nearly 120,000 visitors to the Vancouver Pavilion were professionals involved in urban planning and development. Media coverage of the pavilion also amounted to more than $1 million in Chinese television, newspaper and Internet advertising.


Most people who visited the pavilion (titled Urban Sanctuary) were from Mainland China, where the majority of people are not familiar with Canadian lumber and construction systems.


“Raising consumer awareness, and debunking myths about wood-frame construction, is an important step in building demand for B.C. wood and building systems,” said Bell. “Thanks to tremendous support from the Government of Canada and City of Vancouver, we were able to demonstrate for the average Chinese citizen that building with wood is green, sturdy and cost-effective.”


The Vancouver Pavilion was a collaboration of the Government of Canada, the Province of British Columbia and the City of Vancouver. Vancouver was one of only four North American cities selected for the exposition’s Urban Best Practices Area, which provided a platform for participating cities to exchange experiences in urban construction and development.


The three-storey pavilion featured exhibits on the transformation of False Creek after Expo 86 and the green benefits of wood-frame construction. It also housed meeting rooms for hosting receptions and seminars for Chinese developers, engineers, architects and government officials.


More than $2.5 million in funding for the project was provided by the Government of Canada under its $170-million Economic Action Plan.


Photos from the Vancouver Pavilion at Shanghai Expo will be available at:




Media Contacts:

Cheekwan Ho

Public Affairs Officer

Ministry of Forests, Mines and Lands

250 387-8482

Richard Walker

Director of Communications

Office of the Minister

Natural Resources Canada


613 996-2007


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